Amazon’s Ring & Smart‑Home Staff Must Prove AI Use to Earn Promotions
Amazon mandates AI usage for promotions in its Ring, Blink, and Key smart‑home units. New policy requires staff and managers to demonstrate AI-driven efficiency and customer benefits within RBKS division
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Amazon’s Ring founder Jamie Siminoff has implemented a new promotion policy for the RBKS unit—which includes Ring, Blink, Key, and Sidewalk services—mandating employees to document how they use AI in their roles. Internal emails obtained by Business Insider confirm that applicants must highlight generative‑AI projects improving efficiency or customer experience and provide evidence of measurable impact.
Managers are held to a higher benchmark: they must also show how AI helped “do more with less” without expanding headcount. Siminoff stated this aims to cultivate “innovative thinking” and enhance speed across operations.
While initially limited to RBKS, the move mirrors a growing trend in tech performance evaluations—Shopify and Microsoft have introduced similar AI‑centric metrics. Amazon CEO Andy Jassy has also highlighted that broad adoption of generative AI could lead to leaner teams and a smaller corporate workforce over the next few years.
